5 Surefire Ways to Be Simply Social

Welcome to the latest edition of Brand Stand,

Working with businesses large and small on their social media and website strategy and content I've found many people have similar questions when it comes to their social media.

Questions such as 'How can we gain greater attention?' 'What should we be posting, and where?,'  and the one I hear most often 'How do we make more sales?'

So this is the first in a series of articles giving you some effective tips and tools to make more of your social media.

Before we do, here are some fundamentals:

1. Know your audience: Just as you need to know who your audience is with any piece of marketing or presentation, it’s vital to know who your market is online too. That way, you’ll know how to reach them, and which social media is your best avenue.

2. Choose your mediums wisely: We’ll cover this in more detail as we progress, however, if you identify your audience is mainly B2B (business 2 business), then LinkedIn is your primary channel. If you’re wanting to ride a new wave, also get onto Google +. If, however, you’re a florist or online retailer, Facebook, Instagram and Pinterest will be better for you because they’re mainly visual mediums. Images abound here, and even if you have a story to tell, consider using images to relay the story.

3. Set clear goals and expectations. Is the main purpose to increase brand awareness or are you going to create a competition to capture contact details and build your database? Are you wanting to increase your circles of influence, or are you seeking to establish your credibility in a new market? Unless you have goals like these you won’t be able to measure the impact you’re aiming to have. As some sales might not be directly attributable in the early days (or if they are, you might not know how to measure them just yet), you’re much more likely to persist strategies, and hone them if you set benchmarks along the way.

4. Measure your impact: This has been the biggest lesson I’ve learned. Rather than keep activity up for its own sake, I now  measure:

a.    How many responses clients (and we) receive on particular campaigns

b.    Where those responses come from.

One of your main objectives with social media should be to gather data, and interpret it for cues on your future direction. For instance, if you’re getting increased attention through your social media, leading back to your website, but not getting enquiries leading to sales, then perhaps you need to revisit your web pages.

Check out your traffic sources in Google Analytics to find out more on those metrics.

5. Don’t sell too soon. Don’t get me wrong, I believe social media needs to lead to sales. but while that’s the overall goal, it usually fails with the initial introduction. It’s a little like dating. Let some flirting happen first. Show genuine interest in the other person. Allow your personality and values to shine through, put your best forward, but don’t aim for the sale too soon or your date will think you’re completely self interested and only after one thing.

A concrete example is:

• Write an article on your blog you know will add value to your audience
• Ask them for response to see if and how you helped them, or how you could help some more
• Let them know that’s just the tip of the iceberg, leaving clues for them within the article about the bigger better offerings you have in store. Using our dating analogy, we’re letting them get to know us first, and we’re getting to know them a little more too.  Linking social media once more to sales, one of the most memorable sales quotes I know of is ‘great salespeople leave clues.’  What clues are you leaving for your audience?
• Lead them back to your website (ideally directly to a specific product, service, special offer or page). Now you’ve earned the right to sell.

The biggest takeaway here is that your audience are looking for quality content first, then some of them will be open to a sale. Not all, but some. Definitely more than if you hadn’t reached out in the first place. What most of us do is sell too soon. Some of us don’t sell at all, by failing to pick up on the cues we receive when people email, call or comment on an article, blog post, or update.

There are many more strategies, tips and tools to cover, such as:

• Social media as a cost effective PR tool
• Creating blog content
• Aggregating your content
• Automation tools
• Using social media for prospect, job, or client research
• Batching your content creation to save you time
• Twitter tricks, Facebook facts, LinkedIn essentials
• How to stay on brand with your social media channels

What I'd love to know are your burning questions, so feel free to ask me those here on the blog.

The keys to social media effectiveness are to choose channels that work for you, your industry, your audience, and your brand. Then keep honing those strategies to action them in the least time with the most consistency for the greatest impact.

Integrating your social media and digital strategy with your offline (face to face) brand and customer experience is vital. Leading your clients, prospects and visitors back to a well designed website, mobile or tablet interface is equally important. Because if you're spending time and effort in gaining social media interest you want to lead your followers back to places that make your business one that's easy to buy from.

In fact, in a recent report on the online customer experience by Forrester Research, improving that experience was the most common objective for most companies at 77% for the third year in a row.
Want to know more about social media strategies?

Join me for two upcoming workshops next week in conjunction with Clearly Business and the Enterprise Hub in Sydney.

Monday June 17. Secrets of Successful Marketing in Sydney's CBD.

Tuesday June 18. Stay on Brand With Your Social Media in Randwick.

Places are limited and I understand Stay on Brand has over 30 participants, so booking soon would secure your place.

Until next time...

      

Resilience

The same day I published the last edition of Brand Stand, I received an email which read, ‘Sorry to tell you this in an email, but I don’t know how else to say it. Mark has passed away alone in his flat, cause unknown.’

Mark was my brother.

Still in shock when I made late night calls to the St Kilda police and the coroner, I hoped to have insights and answers for my family, who I knew would have as many questions as I did.

The phone calls weren’t all easy and many were long, but they had to be made. That’s often the reality of these situations; many conversations and much to be done, during a time of high emotion.

This also came at a busy business period. There were important client projects to complete, increasing coaching enquiries after the last newsletter, and Phil and I had a major pitch to give for Presentability.

I had also just that week set the wheels in motion to move apartments and office.

Getting Beyond Overwhelm

With increasing waves of feeling overwhelmed I told myself ‘there’s family to support, legalities to take care of,  a service for Mark in another city, businesses to keep running, clients I wanted to keep supporting, projects I'd committed to complete, proposals to write, meetings to attend, an association to run, an apartment to get ready for lease, another to move into.’

In a word; overwhelmed. Something had to shift, and it had to start with me. But where to begin?  

Reading an inspiring article about W Mitchell CSP CPAE, a speaker who has survived two debilitating accidents over five years, and whose key message is ‘it’s not about what happens to you, it’s how you respond,’ was a vital reminder this was definitely a time to respond... differently.

Give Yourself Options

When I see clients in overwhelm, I often ask them to draw up a page with two columns: one has the heading of what they need to STOP doing and the other is the things they can control; what they could be doing more of, to help themselves out of being stuck.

This exercise is deceptively simple, but well worth doing to help you gain clarity for yourself. Not only does it clear your head, it also allows you to see you have many more options than you often think you do. If you keep looking deep enough at the answers you also get to see where you might be getting in your own way. So often, that’s the hardest thing of all to see clearly.

Taking my own advice I started saying no to things I knew I needed to stop doing to deal with what was most important right now and right in front of me. 

Let People Know

Looking at all the options in front of me, I realised I couldn’t do everything on my own. So I did two things I wouldn’t normally do.

1. I told people; not to dump on them and not to shirk responsibility, but because I thought it was only fair they knew, and so they didn't think anything out of the ordinary wasn’t about them.
2. I asked people I wouldn’t normally ask to either step up or step in. Not one person said no, and I’ve been both buoyed and deeply appreciative of the support. It's also enabled me to concentrate on what I do best for clients, colleagues, and family, rather than try and take it all on myself. This is something I've done a lot in the past and its the one thing I encourage most small businesses to let go of, fast. Play to your strengths and have others support you with theirs. 

In the meantime, if you find overwhelm is getting the better of you, start with a notepad and look at what you can control and what you can’t.

Then take the next step...

Ask Who Can Help You

Once you know what you can control you have much more chance of getting important things done than thinking you have to do it all on your own.

Seek advice, or get support, get coaching, ask others to share the load or gain clarity by simply writing down the pros and cons of your next critical decision. You might even find you need others to make some decisions with you or for you for a while.

Be Open to Inspiration

One of the most life affirming things in the past few weeks was to find out how well Mark was regarded and cared about in the last years of his relatively short life. Mark has estranged himself from the family, and while we didn’t completely understand it, we’d come to accept this was his choice that was his right to make. We did have fears about where and how he might have lived though. 

The biggest inspiration in the last weeks has been to discover Mark wasn’t alone.

Through speaking with the people at Uniting Care we’ve discovered he was valued in the community he’d come to call home. I have no doubt he valued them equally as much.

The point is, his world was in fact much better than the one we’d feared.

The same can be said for many fears. As client Paul Mitchell says in this video we shot and produced 'pessimists are often right, but optimists are usually more successful.'  

You’re Not Alone

Whether we’re a business owner, entrepreneur, or working in someone else’s business, it’s easy to feel isolated in a silo, thinking no one ‘gets’ us, or think that flying solo means going it alone.

Regardless of what comes our way in business or life there are always factors we can control and we often have more options than we think.

The next steps are to prioritise your options so you can deal with what’s most important and what’s in front of you. Then you can refine and reflect upon those options. But they’re for the next newsletter, or else this one will never get out.

Thank You

Many thanks to all the people who wrote emails after the last article, letting me know it resonated with them. Someone even said they’d bought The Big Issue that same day. 

That's part of the purpose of these articles. They're not for sympathy or to purge. Nor are they about charity per se. They’re here to remind us to be human in business; to have courage, pursue clarity, to support our peers and the community, and to keep building resilience.

The more business becomes a virtual reality, the more we work online and with rapidly shifting technology, the more we need to remind ourselves to adapt, learn and work smarter, to have mental, emotional and physical stamina; and most of all, to be human in business. It works.

If you’d like to let me know how this has resonated with you, or have stories of courage or resilience of your own, I invite you to be courageous and share them here on this blog.

I’ll understand if you don’t, however I’ll answer if you do.    

Until next time... keep giving your brand experience

P.S. For a limited time I'm offering a personalised coaching program to help you build even more resilience and business results.

Click here to find out more about smb coaching.

     

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Courage In Our Conversations

You’ve no doubt heard the expression, ‘the courage of your convictions.’ How much credence are you giving to the courage in your conversations? Recently Phil Preston and I were at a coffee shop in the city and a woman asked us for money. Phil seemed impressed by the way I answered ‘no.’ For many reasons, including not supporting habits or destroying people's spirit, I don’t give people on the street money unless they’re selling The Big Issue I thought twice about telling Phil this story, just as I thought twice about telling you. But if I didn’t, I wouldn't be living up to the title of this post, and I certainly wouldn't be having an authentic or courageous conversation with you.   Stuck at the Crossroads   When I first arrived in Sydney in my late teens I was in the QVB Cafe late New Year’s Day, having just seen the movie, Fatal Attraction. A friend, Dean, and I were dissecting the movie, when a woman scuttled in from the summer rain, wearing a wide straw hat,plonked down her wet plastic shopping bags filled with books and bric-a-brac.  The woman let out a big sigh before she asked the waitress, ‘Just a long black please dear. Thanks dear, thank you so much.’ As soon as I heard the words I knew the voice. By the look on Dean’s face it must have shown on mine. ‘You look like you’ve just seen a ghost,’ he said. ‘See that woman.’ ‘The bag lady?’ he said. ‘My mother.’ My eyes stared straight ahead the whole time. It wasn’t out of shame that I didn't want to look at her. There was a multitude of emotions bubbling up, including a fear of rejection or Mum not recognising me (all illogical in hindsight). But not shame. I was, however, stuck; immobilised. As extreme as the experience was, we all have moments like this; in our businesses, in our careers, in our lives. Sometimes there’s a reality we need to face, yet it simply seems so overwhelming, we don’t know how to. I often have clients come to us stuck, trying to get a marketing strategy in action, reinvest in their website, create more video content, increase their sales, or start using social media. I’ve experienced being stuck in my own businesses too. I understand the feeling of inertia, of not knowing what to do or where to go next; afraid, as James C. Collins says in the book, Good to Great,to ‘face the facts and move forward with faith.’   There comes a point where you need to take action. So, back at that cafe, after what felt like a lifetime of being immobilised I took a deep breath, got up, moved over, and not knowing what else to say, said, ‘Mum?’ Mum looked up, paused, and said, ‘Well, well, well, the people you meet.’ I laughed with relief. Here was this momentous moment in our lives (Mum had been missing for over three years at this stage and despite our best efforts, my brothers and I had not been able to find her, the police saying, ‘You can’t find someone if they don’t want to be found.’) Mum smiled. I invited her over to sit at our table, and she did. That was also a relief. Taking Risks To Get Out of Stuck I’m not one for taking unnecessary or uncalculated risks, especially in your business, but so often we fail to make the leaps we’re looking for because we’re afraid to make decisions or take actions that move us from being immobilised into transforming our businesses, and our circumstances. Then, when we finally do, we can’t believe how much easier it is than what we thought it would be. That meeting with Mum taught me it was better to risk rejection than it was to not take any action at all. It’s the same risk that has helped me get over a fear of cold calling, speaking publicly, and taking the leap of leaving a national sales and marketing role to start a business and support other businesses with their brand, marketing and sales.   The conversation that night moved from awkward introductions to bouts of nervous laughter and moments of disbelief and stories I wouldn’t do justice to here (they’ll be in the new book this will be a part of). When it was closing time for the cafe I was again at a loss of what to say or do. I gave Mum some money (one of the last times I’ve given money to a homeless person), gave her my number, and let her know she could call me when she wanted to. It didn't feel enough, but there was no way Mum was going to get any closer at the time.  Persistence Pays Off  It took another three and a half years for that phone call to happen. In the end it was me that called Mum after her finding my brother through the army. But with that call came the opportunity to help Mum get her own place and rebuild our relationship. Those are two things we often need to recognise in our businesses, and indeed, our lives. 1. People buy from you when they’re ready to. 2. Persistence, more often than not, pays off. To make your brand easier to buy keep making your message heard and make sure it continues to resonate with your market. That way, when they're ready to buy, you're top of mind as their first choice.  Until next time... keep giving your brand experience P.S. Want to move from immobilised to gaining more momentum in your business? Click here for the new SMB Advisory programs: Sales, marketing and brand programs dedicated to helping SMB's achieve more income in less time.       Manage Subscription Home | Privacy Policy A: Suite 47, 50 Roslyn Gardens, Elizabeth Bay NSW 2011 E: info@mcme.com.au P: +61 2 9331 8135

It's Not About the Tights: Book Review

When I first came across Chris Brogan's eBook It's Not About the Tights I liked the cover but the comic cover felt a little lightweight.

Fast forward to a fortnight ago and I'm telling my business partner Phil Preston a story he's then encouraging me to include in a new keynote. Phil being Phil he went straight into questioning me on the story's main theme, and what's in it for the business owner audience the keynote is designed to inspire, entertain and educate.

The theme is courage, and locating it with Phil's help is what led me to reading Chris Brogan's eBook 'It's Not About the Tights.'

To sum up the book up in a sentence I'll give you Chris Brogan's own words, 'You are the superhero you've been waiting for to save you.' 
 
He doesn't just give you empty ra-ra though. He weaves in personal stories with methodologies for bravery and activities for you to work on for owning your own superhero powers and status.

At the heart of this book's big idea is having the courage to truly be your own boss (something even us business owners can be challenged by at times), and keep working on yourself, your skill, relationships and projects with bravery.

There are many well told stories in the book, however Chris Brogan's anagram of a CAPE is what really resonated with me. That is:

Confidence
Acceptance
Permission (Practice)
Execution

After rating yourself between 1 and 5 in your current level in these domains of your own superhero-ness, Chris Brogan gets you down to work in your own Bravery Manual you keep referring and adding to throughout the eBook, and beyond reading it to keep practicing with purpose.

While there's too much to go into in a book review, here are some small, simple takeaways that have stuck with me:

Confidence: We encourage kids to keep getting back when they fall off. That's how they become more confident, and often the same is true for us as adults. Our learning and our confidence is in getting back on the bike, it's in the recovery.

Acceptance: By accepting where we are now and still recognising where we want to be, there's less likelihood of beating ourselves up in the moment, giving us more opportunity to succeed, and achieve those goals we strive for.

Permission: I don't know about you, but I could definitely give myself more permission at times. This has been a helpful reminder in giving myself permission to write the next book, get back to work on a keynote and create more programs for our clients.

Execution: Planning is great, executing is gold. Always better to say you've done it, than to say you're working on the plan.

Practice: All of this means little if it's not put into practice. Might sound obvious, but how many of us say we'll do something vitally important to us and not follow through? Chris Brogan reminds us to keep putting all our actions into practice often, giving ourselves accountability and making it more of a game (including points and scores) than we sometimes allow it to be.

By giving us a book filled with insights and actions to keep finding our own superhero, Chris Brogan proves it's not about the tights, but more about taking control of yourself and the life, career, body, relationships or business you truly want with no excuses, and constant execution.

You can easily buy the eBook here.

Building Your Brand on Linked In

Welcome to the latest edition of the Brand Stand. Giving a presentation for a networking breakfast recently many business owners asked about social media, and in particular, leveraging Linked In. If you’re a service professional, Linked In is an essential brand builder, for both your business and yourself. Linked In is not only for services though, as I’ve seen premium business and lifestyle product supplier Corban & Blair use Linked In to great effect too. Here are just some of the benefits: 1. Linked In is a powerful search engine.  That makes it an ideal brand maximiser. The more links you have to your other online properties here, the easier it is for you to be found on other search engines eg. Google. 2. More brand magnetism: Simply going through the process of creating or updating your profile forces you to be clearer on what you do and who you do it for, making you easier to buy, and easier for others to refer you. 3. You multiply your brand: Linked In gives you the opportunity to increase circles and spheres of influence. But you can only make the most of Linked In if your profile is relevant to your market and well positioned to attract the people you want to connect with. But Remember...Linked In Is Not a CV. It’s a powerful branding and marketing opportunity to let us know more about you and what you do – and also something most people forget - what’s in that for us. While this article is more about staying on brand than it is about the mechanics of your profile, here are some simple tips for making the most of Linked In. 1. Position your profile: Don’t just let the headline default to your role. Edit those 120 characters to let your market (or markets) know WHAT you do, WHO you primarily do it for, HOW you do it, and even better, the results you achieve. Ask yourself: Who is my primary market? What do they gain as a result of doing business with me/us?  What does that mean for them? For example, if you were giving your headline for leadership coaching you might write, ‘Helping Leading CEOs Uncover Hidden Profits Through Greater Purpose and Productivity.’ 2. Make your profile stand out. Rather than just use the default order of how your profile appears, take control; add videos or slideshows (which you can make in www.slideshare.net) and bring them closer to the top of your profile page.  Post regular updates from your blog, newsletter or other social media that both personifies your brand and adds value to the market you want to be doing more business with. 3. Join Linked In groups. Or even better, create one of your own as Phil Preston initiated with our presentation skills training brand, Presentability. We keep the Presentability Forum as a closed group for our networks of trusted associates and course attendees. As a reader of the Brand Stand you’re invited to join if you’d like to ramp up your presentation skills for greater influence, impact and organisational outcomes. The key with any group, whether you create one or simply join in the conversation, is to add value to the conversation rather than just self promote. By adding value first, you’ll become known and respected for your opinions, results and updates, rather than people feeling constantly sold to, which in turn, earns you the right to sell once there's a relationship. Want to know more about how to stay On Brand with your social media, website, and face to face marketing opportunities? Read on... On Brand Complimentary eBook We've had healthy interest in the eBook 'On Brand: How Smart Business Owners Maximise Their Brand Potential.' In case you're a new subscriber, this free ebook is packed with more brand building strategies you can put in place instantly for even greater profile, presence and profits. Download your complimentary eBook here. On Brand Acceleration Day  Feeling stuck with your online and face to face branding and marketing strategy? We're giving workshops in our new On Brand Studio in Kent St, Sydney. The first for the year is On Brand Acceleration Day, Tuesday April 2. This is specifically designed to help keep you on track and on purpose with the latest brand strategies and techniques we're employing to increase client's results, helping one client gain a speaking engagement in Dubai and another get bookings on their website only 2 hours after going live. On Band Acceleration Day is also an ideal opportunity to keep yourself accountable to the goals and visions you've set for your brand this year. You'll gain specific tools and resources with feedback on your own brand strategy, hot seat mentoring, and networking with like minded business owners. There are currently 7 places left. Find out more about On Brand Acceleration Day here Until next time... keep giving your brand experience P.S. If we're not connected already, connect with me on Linked In here.

Seven Secrets of a Standout Brand

In this edition of the Brand Stand, successful brand secrets, a complimentary download of my latest eBook On Brand, upcoming workshops and presentations, and a new speaker for you to meet. Seven Secrets of a Standout Brand Some business owners and entrepreneurs I've met or worked with think they’re brand is simply their tagline, image or logo. Vital as those elements are, I hope you know your brand is so much more than those brand touch points are on their own, because they’re results of much deeper work that’s often surprisingly simple...it’s just not always easy. To help simplify and demystify branding challenges and opportunities in today's market I’ve developed the 4M system to help you: Magnetise your brand to know and attract more of your ideal clients and opportunities Maximise your marketing online, in print and face to face Multiply your networks for multiple circles and spheres of influence Monetise your brand to create the income and profits you desire In each of those four areas, here are (just seven of many) secrets of a stand out brand. Magnetise your brand 1.    Create and deliver your own brand story – in the On Brand eBook, there are examples of how building Zizzi Designs profile by sharing the owner Gill’s story to her market made her prospects so much more willing to buy from her. Gill had (and has) great products. What was even more compelling was her personal story though.  The key to that story engaging her target market was that it was instantly identifiable to the store owners Gill was wanting to attract. Gill’s personal brand story resonated with her market, because Gill bravely bounced forward from retrenchment (through no fault of her own) , overcame fears and challenges such as travelling overseas on her own and launching her first business in her mid-fifties to realise her dream. 2.    Knowing me, knowing you: It’s more than just an Abba song, it’s about knowing your niche, knowing your market and articulating the results you create for them. Working with another valued client Paul Mitchell last week I was reminded by him how crucial it is to refine and reframe your message. Hollywood script writing  departments have a saying ‘concept is King.’ The same applies to branding and marketing, only the message is her majesty here (especially for services). 3.    Pick a lane: Narrow your focus to deepen your impact. Ever seen a specialist store (say a florist) introduce a new category such as clothing? The same can go for a service business who introduces unrelated services? They’d be better to open a new store entirely for the separate category, or sell that new line online. If you’ve done this yourself, you can still make amends. I’ve made the mistake myself. That’s why I chose to partner with Phil Preston and separate presentabilityfrom MCME. It’s also why we’re introducing On Brand Solutions as a way to keep speaking, entertainment separate and distinct from branding and marketing. Watch this space... Maximise your marketing 4.    Catchy is cooler than clichéd. With more and more emphasis on content marketing (mainly due to online migration and social media), you’ll stand out much more with originality than you will re-hashing content that wasn’t cutting through in the first place. If words aren’t your forte, then invest in copywriting to make your messages stick. 5.    Give your brand some emotion. I don’t know about you, but I love what I do. I don’t love it every minute of every day, but I do gain immense satisfaction seeing clients make new inroads in new markets, increase profits, or save time they’d rather spend with their family. Just like any relationship (business or personal) we can all let people know how we much we value them: not just in words, but in actions too. In what other ways could you be letting your client know you value them? Multiply your networks 6.    Stop going it alone: Work with brand partners and strategic alliances, create more and deeper connections at networking events, join an industry association, see who you can share a database with perhaps. Keep creating multiple circles and spheres of influence with a clear view of who your target market is and what you deliver for them that no one else does in quite the same way. It makes you so much easier to recommend, refer and partner with. Monetise your brand 7.    Brand is a promise delivered. I credit Kane Minkus from Jeff and Kane fame for this insight, although he's not the first to have coined the phrase. Delivering on our brand promises reinforces our brand in immeasurable ways. Imagine Volvo without delivering on safety or Prada giving us anything less than Italian chic. Are you delivering on your brand promise?       On Brand Complimentary eBook  Find out more about On Brand Solutions and our promise to you in this freeebook with brand building strategies you can put in place instantly for even greater traction in 2013. Download your complimentary eBook here. Upcoming Events  On Brand Acceleration Day I'm happy to announce we're giving workshops in our new On Brand Studio in Kent St, Sydney. The first for the year is On Brand Acceleration Day on Tuesday April 2.  This is specifically designed and delivered to help keep you on track and on purpose with the latest brand strategies and techniques we're employing to increase client's results. On Band Acceleration Day is also an ideal opportunity to keep yourself accountable to the goals and visions you've set for your brand this year. You'll gain specific tools and resources with feedback on your own brand strategy, hot seat mentoring, and networking with like minded business owners. For a limited time I'm offering a Half Price Super Earlybird Offer. Find out more about On Brand Acceleration Day here.    Enterprise Hub 'Seven Secrets' Presentation On February 26 I'll be giving a new Seven Secrets of a Standout Brand presentation for brand partner Enterprise Hub at their Inner West Networking Breakfast in Burwood. Click here for more about the breakfast and how to book your place. Speaker Lisa Rubinstein Lisa Rubinstein uncovers and releases your potential for true leadership. Skilfully combining neuroscience, NLP, acute business acumen and a black belt in Shotokan Karate - yes, a black belt - Lisa challenges you to step into the ring to fulfill your authentic leadership potential.   Lisa brings the insight and wisdom of almost two decades transforming the lives and careers of leading Australian and international executives.  She brings acute business acumen to your mentoring, speaking or training engagement; balancing her studies and practice in neuroscience and NLP with a BA in Economics, executive coaching for New York University, and being the Global Coach Development Manager at Results Coaching Systems (Lisa held the global vision and oversaw ongoing leadership programs for over two thousand coaches locally and internationally). CEOs are dynamically supported with rigorous, authentic counsel; firmly on their side, Lisa holds them accountable when no one else does. Your people are empowered with leading edge neuroscience backed by practical application to put them in practice for sustained results.On the speaking platform Lisa brings personable authority with tangible take-aways your audience can action instantly.  Find out more about Lisa here Keep giving your brand experience       Manage Subscription Home | Privacy Policy A: Suite 47, 50 Roslyn Gardens, Elizabeth Bay NSW 2011 E: info@mcme.com.au P: +61 2 9331 8135