Follow Through

As many of us have set our big goals for the year by now, here's something simple for your sales.

Write down everything you do in your typical sales day, from research to sales visits, networking events, right through to the follow up. Then rate yourself on each of these. Good, not so good or smoking hot.

With the not so good, how could you improve on those? Write down five ways for each step you could improve upon, pick the best for each one, set a time to improve this by and get to work on improving it.

If you're not sure which ones need the most work, ask a colleague or your boss.

I found mine was follow through, and am making it a point to catch up with all the half baked leads from last year that make sense to contact. Follow through is a common one for small business owners. We're often so busy doing all the things a small business owner does that we put off the follow up.

Whatever you put off the most is usually the one thing you need to put to the top of the list.

What's on yours?

Write and tell me. Let us all know what works for you.

To your sales success

Michael Neaylon

Author of the book, 'Marketing Makeovers: How to Bring in Big Money For Your Small Business.'

michael@mcme.com.au