Be a Go Giver

If you don’t give, you don’t get.  How you give – and how much – is something you constantly need to assess.  As I contract more and more people to support the business, I appreciate those who give more.  It helps me make an educated choice about whether they’re right for the business or service I’m contracting them for.  The same goes for the people to whom my business supplies.  If I’m not giving proposals, people don’t know what we’re capable of.  If we’re constantly pitching to the wrong clients, then we need to look at our target market. Idnetifying your target market is crucial.

We’ll look at identifying your target market in more depth, I promise. You can make giving before you get easier for yourself, though.  You can turn this notion to your advantage.  Create an ebook and post it on your site for free – or for the cost of a subscriber’s email details.  Give free demonstrations to groups rather than one-on-one.  Give free samples of your product at cost to targeted clients.  Give free initial consultations by webinar or teleconference (with one free idea per caller), rather than making road trips to each of them individually.  The reason I stress one free idea is that it can be very easy, especially in the early days, to give away all your ideas.  One good idea is enough.  Then simply point your leads to places on your website for more information, such as a video demo, the free ebook, or an article you’ve written.  Remember, samples are simply that.  Samples.  If people want the whole offering, great.  But don’t give away too much for free.  I know because I have.

Give with good spirit, know your expectations and don't just give to get. 

This is an excerpt from my forthcoming book, 'True Brand Toolkit: How to Bring in Big Money for Your Small Business.'


To your great success
Michael Neaylon

michael@mcme.com.au