Sales and marketing goals

Goals motivate you and targets give you specifics to aim for.  Putting a sales goal where you can see it is a motivator which we looked at in the rituals section in chapter 9. Here, we’ll also look brand and marketing goals, so that you can have an overall picture of your brand in the marketplace and the dollar value return you expect.

I suggest setting all your goals high, but not ridiculously so, as that can lead to confusion and running around in circles.  Making them specific is good too.  For instance, if you have two or more streams of income, add those to extra columns on the right, especially if you have a series of income streams within your business or a mix of products and services.

Dates are also good for goals.  If you don’t reach the goal by the desired date, then adjust the goal to make it 

slightly more achievable or make another date and stick to that one.  This is crucial, though: don’t beat yourself up.  Just make the adjustment and forge ahead.

This is an excerpt from the forthcoming book, 'True Brand Toolkit: How to Bring in Big Money for Your Small Business.' 

To your sales success

Michael Neaylon 

michael@mcme.com.au