The more you work on refining this the better, as you'll position your offerings - and yourself - clearly and objectively. You also make you and your offering much easier to buy.
- What are the three tightest niches you serve? Think the industry and the specific problems you solve for them
- How do you deliver your solutions? What's unique about your delivery?
- Who are the clients who LOVE you?
Now, pick one of these narrow niches and be as specific as you possibly can about with the questions you ask about them. This will help keep you focused on finding targets as opposed to the mindset that says, 'this is for everyone.' That only weakens your position.
Another way to do this is to ask these questions about each niche:
Most of the mistakes I've made and opportunities I've missed come from not completely exploring these questions about each market.
Remember: narrow, deep, specific. And if you have more than one offering what's your flagship.
Once people know that, they'll discover the others., especially if you leave clues for them.
Get to know your clients. Once you do, you can explore your target much deeper with a clearer picture of who they are, why, how and where they buy from you.
To your sales success
Author of the book, 'True Brand Toolkit: How to Bring in Big Money for Your Small Business.'
Available here (until the end of May, I'm offering free postage for readers. Just say the word blog in your order).