Brand StandWelcome to this edition of Brand Stand, the fortnightly newsletter dedicated to making your brand, your people and your event an even greater success.
In this issue we unveil a rebrand, give pointers on creating content for your video marketing and highlight a welcoming MC for your kick off conference.
We’ve been working with Gill Rustidge from Zizzi Designs on their rebrand over the past six weeks, and it’s fulfilling to see the revitalised brand and new site come to life. That's the pre-existing site on the right.
In working on the rebrand and new site we identified these main areas for Zizzi:
1. Revamp the look and feel of Zizzi’s branding to align with fun, flair and affordable luxury of the products.
2. Gain more attention from the existing clientele and reach a new, younger market.
3. Make it easier for Zizzi’s stockists and end customers to rave about the products with social media integration.
4. Create an online shopping cart that’s safe, secure and easy for both retailers and end consumers to use.
5. Combine a retro feel with leading edge technology such as an iPhone app and smartphone interface to bring out more of the personality inherent in the brand while making it easier (and more enjoyable) to purchase.
Apart from a new logo and new retro look, the key factors here are the consumer experience. It’s fun, fast, easy to buy and reflects the feminine, personable and class of Zizzi (and sister brand Gillian Jones).
When you’re rebranding these are key questions to ask yourself:
1. What are the benefits you’re giving that your market loves?
2. How can you give those benefits in a new way to capitalise on your strengths?
3. How can you reach new markets with this fresh, expanded look and feel?
4. What opportunities are you missing by having an outdated brand presence?
5. Who could be potential new market niches to discover?
As promised, here's more on video marketing, in particular generating content for your videos. Some people are unsure where to start, so here’ a list of ways to make the most of video.
1. Create a welcome video for your website.
2. Give people a demo of you, your service or your product.
3. Put your product or service in a situation to create an atmosphere and tell a story.
4. Create an educational video about your product or service.
5. Interview an expert in your area of expertise or industry or have someone interview you.
7. Give your prospects and clients a life in the day of your business to give them quick snapshots behind the scenes.
8. Create an advertorial to give people a taste of what you do and how you do it.
9. Ask clients for a testimonial for your site.
10. Give your tribe (clients, colleagues, and your community) an entertaining gift.
These are just some of the ways you can use video to creatively engage with your brand, and I’ve added links to clients we’ve worked with here to help you see how many ways you can use video in your own video marketing projects.
And without further adieu, please meet warm, vivacious and highly experienced MC and Media Presenter, Rosie Netterfield.
Rosie is one of Australia’s leading Media Presenters and Corporate Representatives. As a Media Presenter, Master of Ceremonies and Corporate Spokesperson, Rosie has represented Australia’s leading brands. Her passion and professional commitment to presenting combined with media experience influences audiences and delivers results.
Give your brand experience