I was invited to attend a seminar they gave yesterday on 'PR & Social Media for Beginners,' mainly because I've presented workshops for Small Business September, which NSW T&I also run.
Apart from being great to work with, departments like this are golden resources for micro, small and medium sized business owners.
They provide valuable networking opportunities, great tips and smart advice from an array of business owners and independent professionals.
To give some tips and reminders from the astute panel moderated by Jen Bishop, editor of Dynamic Business:
- Ask yourself what you want to get out of the social media or personal profiling you're doing. Are you looking for engagement ? Sales? Increased brand awareness? A way of giving back to your clients?
- Social networking is just like face to face networking. Don't go into the room shouting and don't stand in the corner waiting to be noticed. Neither will get you far. Smart conversation starters, giving valuable information, helpful tips and the odd (genuine) compliment will though.
- Inject your personality into your tweets and facebook posts. Same with LinkedIn and Google +. Although keep your audiences in mind. LinkedIn and Google + are still predominantly professionally oriented, and no matter what you put online you're building a reputation. It's up to you what type of reputation that is.
I know you might already know all this, but it never hurts to have a refresher from time to time. And that's what yesterday's event was for me. Refreshing.