Your BrandIn different meeting, training sessions and a convention over the past few weeks, the power of people’s presentability has come into focus on more than a few occasions. Whether we’re working for someone else or ourselves, we owe it to both our personal and business brands to pay great attention to style, etiquette, and staying on message.
Here are some simple, effective examples and tips:
- Style: Define a style that’s yours, but is still appropriate to the situation and people you’re working with. I once worked with Sydney’s most well groomed Goth. Sonia was extremely professional in her style, phone manner and work ethic; so much so that the call centre manager went to great lengths to protect her against newly enforced dress codes. This is an extreme example but the point is if you have enough personal style matched with grooming, quality and appropriateness to impress your clients and colleagues, you'll stand out.
- Etiquette: Some of the biggest challenges (and rewards) in working with new prospects, clients, industries and colleagues is learning their language, or ‘the way we do things around here.’ It’s a sure fire way to build rapport if you take the time to understand their language, nuances, and protocols. Many years in sales and being an MC has taught me that. However, what truly gives you the edge is to show a genuine interest in your newfound tribe without discounting or diminishing your own strengths, ideology or attributes.
- Staying on Message: In all your marketing, sales and presentations, staying relevant and on message is both a relief and a sign of respect for your audience, whether it’s one or many. It’s often the trickiest thing to locate as we’ve found in our presentability workshops, but its the most vital. By staying clear on your message – and communicating it succinctly - you keep meetings on track and sales on target.
Two upcoming training events for your calendar are:
Our next one day program of presentation skills to support you in delivering your message and being truly memorable to increase business is on Tuesday May 1.
“Phil and Michael bring a wealth of presenting knowledge to the presentability course. I have learnt so much about myself and the next steps forward to improve my presentation skills. Thanks for a great day.” Rebecca Vella, Business Partner, Corporate Relations, RSPCA
We’ve extended the earlybird offer until this Friday April 20.
Giving another of these marketing workshops to support business owners with identifying target profiles, delivering clear marketing messages through traditional methods and social media, all with one clear goal: increase sales.
This Wednesday 18 April
Time: 2:00 pm - 5.00 pm
Place: 31 Fennell St. North Parramatta
Sponsored and held by the Business Enterprise Centres, this workshop is only $75.
Your VenueFilming a welcome video for Paul Mitchell Speaker and Author’s site the human enterprise last week, we chose to shoot at Manly Pavilion Dining Room and Bar. While we were there we stopped to have a top lunch, and Alex Robertson and the team were gracious, the food was sensational…not to mention the view.
They currently have a Mid-Week Dining Special.
Enjoy a 2 or 3 course lunch or dinner with a glass of sparkling on arrival. 2 courses $50, 3 courses $65
Available Tuesday to Thursdays.
Bookings recommended. Phone 02 9949 9011 or visit Manly Pavilion online.
Remember to mention Mid-Week Dining Special when you book to receive the deal.
Your EventThis fortnight meet Tony Saunders, MC and Magician.
Having worked in the entertainment industry for more than 18 years now, Tony has dazzled and delighted hundreds of people with his sleight of hand magic, and with a wonderfully bright personality, he wins his audience over as soon as he meets them.
As well as the expected card, rope and coin magic, Tony also uses many unexpected props that can put a smile on the face of the biggest cynics.Tony’s skills have taken him abroad to many countries, and enabled him to do what he loves doing as a full time occupation – he must be doing something right!
Give your brand experience