Always

Hi and welcome to the fortnightly newsletter dedicated to making your brand, your people and your event a success. In this edition, the one word that matters most for your brand, our next presentability program and our first international speaker for you to meet. Your Brand In a regular get together with fellow consultants last week we were talking about brand and in particular what personal brand means to people. The word that kept coming up? Consistency. How true this is. If you go into McDonalds, you know you’re pretty much guaranteed of getting the same quality of food. Like or hate McDonalds, the experience is always similar, keeping their brand value high. The same goes for Coke. Tastes the same anywhere in the world. They even have an exact tone of red enforced in their packaging and marketing. Look at your favourite movie or music stars. Most have a genre, style, look and feel they’re normally associated with, often strongly. You only need to look at the Parkinson interview with Meg Ryan to see how passionately ‘Parky’ reacted to her shunning the romantic comedy brand we’d come to know her for. By Meg Ryan taking on a role outside her genre, she was perceived as being off brand. As consumers we want consistency. We want to know we’ll always be given good service, we’ll always receive a warm smile, or always receive the priority in the queue we’ve paid extra for.  So what does this mean for our personal brand? The one all of us have whether we’re working for ourselves or someone else (even if we’re working for ourselves, we’re all serving others anyway, aren’t we.) For me, a resonant personal brand is consistent, and then some. Let’s say a client tells you ‘you always deliver,’ (which I happily heard myself last year). How can you surprise your clients by giving something more, something they wouldn’t be expecting? How can you truly exceed their expectations with exceptional service, purposeful value-adds or thoughtful recommendations for their business?  'Exceeding expectations,’ can sound promising on a website, flyer or sales call, but those two words sound even better when they’re said in our clients’ own minds, prompted by the fact that we’ve actually delivered far more than they were expecting. Always. Your Presentability Our next one day program of presentation skills to support you in delivering your message and being truly memorable to increase business is on Tuesday June 26.  In response to increased interest for in-house programs we've now developed flexible options tailored for your industry and the individuals who represent your brand.  "Phil and Michael bring a wealth of presenting knowledge to the presentability course. I have learnt so much about myself and the next steps forward to improve my presentation skills. Thanks for a great day.”                     Rebecca Vella, Business Partner, Corporate Relations, RSPCA We have an excellent earlybird offer on the next public program until Thursday May 31.  Click here to find out more and book your place. Your Event  This fortnight meet Darren La Croix. Here's what you can expect from having Darren speak at your next event.  Humor... Inspiration! World Champion of Public Speaking Out of 25,000 contestants from 14 countries, Darren LaCroix became the first person from New England (USA) to win the Olympics of Oratory since the contest began in 1938. A message your audience needs to hear. Delivered by someone who lived it. Darren will make you look good! Click here to find out more and see Darren in action in his winning speech. Give your brand experience...always A: Suite 47, 50 Roslyn Gardens, Elizabeth Bay NSW 2011 E: info@mcme.com.au P: +61 2 9331 8135