Hi and welcome to the fortnightly
newsletter dedicated to making your brand, your people and your event a
success. In this edition, the one word that matters most for your brand,
our next presentability
program and our first international speaker for you to meet.
a regular get together with fellow consultants last week we were talking
about brand and in particular what personal brand means to people. The word
that kept coming up? Consistency. How true this is.
If you go into McDonalds, you know you’re
pretty much guaranteed of getting the same quality of food. Like or hate
McDonalds, the experience is always similar, keeping their brand value
high. The same goes for Coke. Tastes the same anywhere in the world. They
even have an exact tone of red enforced in their packaging and marketing.
Look at your favourite movie or music stars. Most have a genre,
style, look and feel they’re normally associated with, often strongly. You
only need to look at the Parkinson interview with Meg Ryan to see how
reacted to her shunning the romantic comedy brand we’d come to know her
for. By Meg Ryan taking on a role outside her genre, she was perceived as
being off brand.
As consumers we want consistency. We want
to know we’ll always be given good service, we’ll always receive a warm
smile, or always receive the priority in the queue we’ve paid extra
So what does this mean for our personal brand?
The one all of us have whether we’re working for ourselves or someone else
(even if we’re working for ourselves, we’re all serving others anyway,
aren’t we.) For me, a resonant personal brand is consistent, and then some.
Let’s say a client tells you ‘you always deliver,’ (which I happily heard
myself last year).
How can you surprise your clients by giving
something more, something they wouldn’t be expecting? How can you
truly exceed their expectations with exceptional service, purposeful
value-adds or thoughtful recommendations for their business?
'Exceeding expectations,’ can sound promising
on a website, flyer or sales call, but those two words sound even better
when they’re said in our clients’ own minds, prompted by the fact that
we’ve actually delivered far more than they were expecting.
next one day program of presentation skills to support you in delivering
your message and being truly memorable to increase business is on Tuesday
In response to increased interest for in-house
programs we've now developed flexible options tailored for your industry
and the individuals who represent your brand.
"Phil and Michael bring a
wealth of presenting knowledge to the presentability course. I
have learnt so much about myself and the next steps forward to improve my
presentation skills. Thanks for a great day.” Rebecca Vella, Business Partner,
Corporate Relations, RSPCA
an excellent earlybird
offer on the next public program until Thursday May 31.