Lately I've been doing a considerable amount of work on increasing my why. The process started when I was given a series of CDs from client Paul Mitchell Speaker and Author featuring Dr John De Martini. It's a non nonsense seminar on wealth building with clear financial advice, as Dr De Martini reminds us that to create more wealth (business, fulfillment or anything we value highly), we need to increase our why.
The same goes for your brand. Your clients, colleagues and raving fans waiting in the wings want to know more about you. Not necessarily in a rock star kind of way, and you don't need to reveal every detail of your personal. But your clientele want to know what drives you, and why they should connect or buy from you. They want to know what you stand for. Is it prestige and elegance or impressive service? Do you give people incredible experiences or outstanding value? Do you deepen connections across communities? Chances are you give a combination of these.
It stands to reason then that the better you know your why, and the clearer you can communicate it, the more you give your people an opportunity to buy in to you, your brand, what you stand for and what you do.
Here's a simple, powerful exercise for you and your brand. Write down 200 reasons why you do what you do and why we should engage with you. Why 200? Because at around 100 you start to get exhausted (not that that's the goal). Somewhere around 150 you start to get down to what really matters about what you do, and you'll find increased energy and focus around your offerings. By 200 you'll have unearthed some gems that seriously set you apart.
It's no longer enough to say our brand is unique, we need to give our audience (and ourselves) compelling reasons why we're different, what we stand for and - coupled with client feedback - communicating what's truly in this for them.
So...what's your why?
As promised here's a free webinar recording Phil Preston and I gave this week on 'How to Overcome Your Speaking Nerves' as part of our presentability program. Why? To give you tips, techniques and tools to deliver with more confidence and greater skill for even more substantial outcomes.
We do have limited places available in the June 26 public course with places in the 18 September course already taken.
Click here for your free webinar recording on 'How to Overcome Speaking Nerves,' in MP4 and MOV formats
Click here for more about the program
Click here to take advantage of the earlybird offer until this Friday June 15
I'm happy to say Phil has also joined the speaking community here at MCME and as a result, I interviewed him for our SpeakEasy series on Brand Stand Radio.
Click here to listen to Phil Preston Social Innovator on SpeakEasy.
Phil Preston is a social innovator who specialises in bringing businesses, people, and communities together. He goes beyond the intangible to deliver lasting, profitable and sustainable solutions by:
• Inspiring people to increase the impact they have in their communities
• Guiding businesses in the innovation process, improving financial performance and societal outcomes at the same time
• Facilitating strategic partnerships between businesses and non-profits to build stronger communities
He crosses the business and community divide - a rare skill that is in high demand as we face global challenges in population growth, technological change and increasing our use of limited resources .
Phil is an engaging speaker, proven facilitator and respected thought leader who takes social innovation from intangible concepts to profitable and sustainable realities.
Until next time...give your brand experience
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