Brand Stand: The 10X Rule

Recently I’ve been introduced to a book called The 10X Rule by author Grant Cardone. Grant is a proven sales trainer with his own TV show, books, seminars, videos and radio show. He’s both a business provocateur and commentator who enthusiastically espouses the power of 10X actions.

Grant Cardone compellingly sells the notion that it takes just as much energy to create $10 Million as it does $10,000. If your initial impulse is to react against this notion, then I suggest keeping an open mind and staying with the idea a little longer (as a trusted associate recently reminded me to do around important issues I found myself resisting a while back).

Grant Cardone tells us that while it might take just as much energy to achieve $10M as it does $10K (or whatever significant goal we have) most of us severely underestimate the amount of time, effort, resources, money, and people it takes to reach the worthy aim we have in mind. Many of us retreat or simply give up. If we’re in sales we lower the target rather than strive to reach it. If we’re in a volatile market, we do less marketing rather than boldly increasing our efforts. If we’re consulting we take on less clients, rather than taking on more, hence giving more an aerial view and bottom line benefits for their business. Whereas we could be bolder, more strategic and more resourceful in reaching our goals.

In other words, Grant Cardone is inviting us to work both harder and smarter.

As with any goal setting though, writing them is just the beginning. I[m personally seeing even more need to be even more focused while increasing the breadth of goals and the amount of action needed to achieve them. Sound daunting? I hope not. As Grant Cardone says, ‘Would you rather fall short on massive goals or reach small ones?’ 

For an example of a massive action to take, try this one from another sales trainer, Phil Lee, who I recently heard invite a group to make 10 before 10 – that is, 10 sales calls before 10am.   

The 10X Rule is not for everybody. As with any principle or new technique, you simply need to try it on for size, give it your commitment and see if it’s for you. 

Thanks to Paul Mitchell Speaker and Author for the 10X introduction. 

Looking to buy the book? Simply go to your favourite estore. Mine is the book depositry.

Your Business 

Some of you might already know I’m a regular blogger for onlinemagazine, Dynamic Business.

Phil Preston and I also gave an article on engaging with your audience before you speak and a webinar on How To Overcome Your Speaking Nerves in conjunction with the online magazine. Here’s more about the quality news and insights you can expect from this valuable business resource.   

Expert advice for building a successful business

Building a business is tough. Not only are you working to attract customers and create brand loyalty, but you also need to consider equally important aspects like cashflow, staff and systems – to name just a few. But thankfully, some free expert help is at hand…

To help you manage this process and get on the road to business success, Dynamic Business has created two free weekly eNewsletters that are packed full of practical small business news, tips and advice as well as inspirational entrepreneur profiles and commentary.

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Your Event

Our latest addition to the growing community of speakers, performers, presenters and MCs is German comic Paco Erhard, recently here for the Melbourne Comedy Festival.

As with all our performers and speakers I've seen Paco in action and he is a funny man indeed.

As his bio states, Paco Erhard is the world’s premier German comedian and cross-cultural speaker. His stand-up show 5-Step Guide to Being German was named 10th best show of the 2011 Edinburgh Fringe by Festivals Review and hailed as “uproariously hilarious”, “an extremely clever analysis of the modern German psyche” and “a stroke of genius” by media and clients alike. He has appeared as a comedian and cross-cultural expert on SBS Radio numerous times and can be heard on South Australia’s largest talkbackstation FIVEaa every Sunday evening.

Paco back again in late October to mid December, just in time for the lead up to the Christmas corporate event season.

Find out more about Paco here.

We have more speakers, performers, presenters and thought leaders for increased return on your events coming your way, including an interview with mountaineer Patrick Hollingworth in ourSpeakEasy series next Brand Stand.

You'll also meet Margot Halbert, President of National Speakers Association Australia and CEO of Positive Persuasions.

Until next time...keep giving your brand experience.